JONATHAN BOOTH is the founder and a Director of Customer-Driven Growth and Transformation specialists Journey4. He leads their Change and Transformation services and has more than 30 years’ experience managing customer-driven transformation in commercial and public service environments. His key skills include customer-focused strategy development, change management, leadership coaching, employee engagement, service improvement and culture change. Jonathan has advised numerous service businesses over the last 20 years, many of whom have worked as part of a partnership. He has also developed several partnerships and joint ventures on behalf of Journey4, some that have been successful and others that haven’t. Jonathan lives in York with his wife Helen and has two ‘children’ who are currently at University. His interests are family first, followed by walking, house renovations and sport – he is a Leeds United fan and still plays Touch Rugby.